Facts are showing prepaid cards and payroll cards are better for some

A recent study by Lightspeed Research as illustrated in a whitepaper by Aite Group LLC, further supports the notion that Prepaid Cards and paycards or more commonly referred to as payroll cards, are in fact a better product than traditional checking accounts for 14% of the banked population.



This is a real threat to banks who arguably may be providing the wrong product for their low end customers. Or perhaps they are providing the right product at too high a price. Banks must find a way to profit from each 'strata' of customer that they serve. The article suggests that Banks and financial institutions can actually win in this category by partnering with companies that are successful, marketing in this markeplace.



For 10 years, Directo Inc. of Atlanta has been 'carving out a niche' in providing payroll cards and prepaid cards to the unbanked and low wage earner. Helping over 250,000 with basic banking needs, Directo is growing its business by helping over 70 banks, assist their customers or workers of corporate customers in this arena. for more information see http://www.directocard.com/.



Aite Group LLC is a leading and relevant research and consulting firm serving the financial services arena.